29. How to attract success by doing what you LOVE.

29. How to attract success by doing what you LOVE.

Embodiment isn't a word I use very often but there just isn't a better way to describe Christine Russell a.k.a. Essential Christine. She lives and breaths (literally as she uses her oils every moment of the day) everything her business represents.

She has powerfully leveraged her natural-born talent to connect to build a powerful empire. The essential sisters are a force to be reckoned with and I am honored to have one of the sisters on my show today.

SUBSCRIBE HERE >> ITUNES | SPOTIFY | STITCHER | YOUTUBE |

“I think doing business successfully and powerfully as a female entrepreneur today means, levering our natural-born talent for connection”

GET MOMENTUM ONE LINER >>

You’ll blow your mind in this episode with this….

Connection. That is what is most important to Christine. Whether that is with her customer, her loved ones, herself, or nature around her and all the healing it brings with it. We are born to connect, so let's use it!

[03:51] I'm reworking the DNA setting that had been defaulted into us. That idea that moms aren't supposed to work. And if they do, it's a huge sacrifice for the family and. Whereas I'm rewriting the story. I get to what I love every single day. I'm helping other mommies and my girls get that and they're proud of me.

[09:44] Having a customer feel like they are an important human being on your path is everything. We grew to be a successful seven-figure business and I don't know everybody's name anymore because it had grown so big. But we knew people's names getting there, we listened, we greeted them with kindness and the same has translated into my current business today where I reach out to my customers regularly.

[18:51] My legacy is something that I'm constantly working on. I got so tired of saying and then someday I'll do this, and then someday I'll do that. How about right now? How can I live into that legacy and be that legacy today? So I focus on that every single day.

What I got from my interview with Christine is life's too short! Too short to hold on to things that no longer serve us, too short to hold onto grudges and past hurts, too short to not take care of ourselves and our bodies… But also too short to be afraid to show yourself and grow a powerful business so you can create a life you and your loved ones deserve! She is an incredible inspiration to all those around her and I know she'll be for you as well.

LINKS :

Follow Christine on Instagram: @essentialchristine

Get Christine's freebie - Lovingkindness Meditation

Connect with Christine on her website: Essentialsisters.ca

Follow Penny on Instagram: @penny_elliott_

If you loved hearing from Christine today, I'd love to hear all about it! Take a screenshot and post it to your Instagram Stories telling me where you listened to us and the one thing you’re going to implement today tagging me @penny_elliott_

SPONSORS >>

Get Momentum - Your Ultimate Guide To Create $100k in 100 Days Without Fear, Overwhelm and Burnout is the book that gives you the perfect mix of mindset and strategy to create a business and life you love. I call it the Woo with the Doo! Grab a copy here today!

28. What I have learned on this journey... CELEBRATION EPISODE!

28. What I have learned on this journey…

What I learned from pooing on someone's driveway because I couldn't make it to the porter potty? The importance of good support!

And I don't mean wearing nappies on race day…

I mean getting a coach to keep my mind from going insane 6 hours into my cycle, a nutritionist to make me fuel my body properly, and most importantly a community to hold me accountable and keep me on track.

Today I share how all these lessons I have learned in training have helped me so much in my journey as an entrepreneur and why I truly value continuous coaching so much.

SUBSCRIBE HERE >> ITUNES | SPOTIFY | STITCHER | YOUTUBE |

“You NEED to work on your mindset. Because some days your business is just bloody boring and other days it's bloody hard!”

GET MOMENTUM ONE LINER >>

You’ll blow your mind in this episode with this….

[07:12] He'd been a professional athlete before and trained and coached people for years and years. And that took all of the thought processes out of it. I just got given the program every week and I just had to follow it and just having to follow it was actually enough for my brain to cope with and all these new moving pieces and bits and puzzles, then having that support group around me and accountability means that I stayed consistent.

[14:24] It was all down to the fact that I didn't get a coach. I hadn't had surrounded myself with those people to make it an enjoyable experience. Both during the training and on race day, I hadn't stuck to a nutritional plan,

like a plan of business, a plan of attack. I hadn't stuck to what I knew worked for me and I hadn't done my mindset work.

[15:01] So why in business as it, that people chop and change chop and change all over the shop floor and don't stick to one plan. And I think that's why we've got 98% success rate and 60 Days to $3K, because we give you ONE formula.

I want to give you a bit of a breather! If you are not seeing the results currently don't beat yourself up too much. If you doing all doing courses at the moment, dabbling a bit in this and a bit in that, getting super overwhelmed and unmotivated "having to do it all” but not seeing any results for all your hard work… Take a breath!

What is keeping you from getting results is that you haven't got the accountability, it's not the right fit and you probably not surrounding yourself with the right people.

But that's all about to change… When you enroll in my highly successful 60 Days to $3k program below.

LINKS :

Follow Penny on Instagram: @penny_elliott_

If you loved today's episode, I'd love to hear all about it! Take a screenshot and post it to your Instagram Stories telling me where you listened to us and the one thing you’re going to implement today tagging me @penny_elliott_

Back By Popular Demand >> 60days to 3k v2.0 Your rinse and repeat system to get oodles of hot leads and paying clients week after week.

Cart closes soon in 24 hours!

www.pennyelliottgroup.com/60days-to-3k

>> Sign Up Today <<

SPONSORS >>

Get Momentum - Your Ultimate Guide To Create $100k in 100 Days Without Fear, Overwhelm and Burnout is the book that gives you the perfect mix of mindset and strategy to create a business and life you love. I call it the Woo with the Doo! Grab a copy here today!

27. How to market like a magnet: Attract the right people - Ditch the need to sell.

27. How to market like a magnet: Attract the right people - Ditch the need to sell.

Self-proclaimed ‘ProudestBrit’ doing business online, the one and only Chris Ducker joins me today to shed some much-needed light on HOW to actually SELL your products and services.

Spoiler alert… It has nothing to do with the actual sale, but everything to do with the three steps that come BEFORE you repeating your well-rehearsed sales pitch. Let's ditch the nerves shall we and learn how to actually sell before the sale.

SUBSCRIBE HERE >> ITUNES | SPOTIFY | STITCHER | YOUTUBE |

“ You must never, NOT EVER, compare someone else's 150th or 200th step to your third or your fourth. ”

GET MOMENTUM ONE LINER >>

You’ll blow your mind in this episode with this….

Chris is as real as it comes and his audience knows him through and through. They send him Pokemon cards, Single Malt Scotch, and know he hates nothing more than stepping on Lego at 6 in the morning. Chris does what he teaches… He lets his personal brand, marketing like a magnet as he calls it, do the heavy lifting for him and 9 out of 10 times even makes ‘closing the sale’ unnecessary. What's the secret?

[04:48] I still believe in the most important asset in your business is the people that are working in the business, which is why I place a very, very big premium on looking after your people first and foremost, then your existing clients, and then new clients.

[09:37] People are actually gonna end up doing business with you because of you, not because of your product or your service or your offering or your fancy email funnel or how great you look on social media. All of that is believe it or not 100% irrelevant.

[15:06] Don't worry about the close. Because if you prospect and you qualify properly, do those two things right and you are way more likely to close the sell because you're talking to the right person in the first place.

I believe in being unapologetically YOU. This doesn't just attract all the people you SHOULD be doing business with, which are all the people that you can genuinely help and serve. But at the exact same time, something literally miraculous happens just like a magnet. It repels the people that ARE NOT a good fit for you, your style, and what you have to offer.

LINKS :

Follow Chris on Instagram: @chrisducker

Get Chris's freebie - Personal Branding Roadmap

Connect with Chris on his website: Chrisducker.com

Follow Penny on Instagram: @penny_elliott_

If you loved hearing from Chris today, I'd love to hear all about it! Take a screenshot and post it to your Instagram Stories telling me where you listened to us and the one thing you’re going to implement today tagging me @penny_elliott_

Back By Popular Demand >> 60days to 3k v2.0 Your rinse and repeat system to get oodles of hot leads and paying clients week after week.

Cart closes soon!

www.pennyelliottgroup.com/60days-to-3k

>> Sign Up Today <<

SPONSORS >>

Get Momentum - Your Ultimate Guide To Create $100k in 100 Days Without Fear, Overwhelm and Burnout is the book that gives you the perfect mix of mindset and strategy to create a business and life you love. I call it the Woo with the Doo! Grab a copy here today!

26. It is time to stop hiding and rewrite your story!

26. It is time to stop hiding and rewrite your story!

For the longest time, I told myself I couldn't be one of the biggest coaches in the industry because I didn't have a 'rags to riches’ sob story. Sounds crazy right?!

Like me staying in my marriage for way longer than I should, it was the stories that I kept telling myself over and over again that prevented me to created something MORE, something BETTER.

Today I am ready to honestly and openly share some of the biggest lesson I had to learn in order for me to grow, not only as an entrepreneur but also in my capacity as a co-parenting mumma and even as an athlete, can you believe it!

SUBSCRIBE HERE >> ITUNES | SPOTIFY | STITCHER | YOUTUBE |

“There's nothing worse than reading a book, listen to a podcast, or going to a live event and going home with all the greatest intentions and not doing anything about it.”

GET MOMENTUM ONE LINER >>

You’ll blow your mind in this episode with this….

What is keeping you stuck? What is holding you back from the kick*ss entrepreneur you know you can be? And most importantly what stories are you telling yourself you need to call BS on?

[05:22] I have to change my thought patterns to be able to get out of this and not think that by asking my husband to leave, I was going to be some broke ass mama living in a one bedroom apartment, which is what I always thought that would happen. And the worst! looked upon pitifully by other mothers.

[06:51] I surrounded myself with people and knowledge that there could be a different story that I could write for myself and went for it. By changing my thought patterns and being committed to a new story, I was able to rewrite my life

[10:15] You can also do that in your business. You can go from having zero very few clients with very few sales to having multiple sales or multiple clients or multiple six figure business. What you need to start doing though is start showing up as the person you want to become TODAY.

I want to help YOU get there. To be able rewrite these stories that have kept you stuck so that you can create the income that you want and be able to say ‘I am a successful business owner' not just a hobbyist hustling away her evening hours on the side. The only way I can help you though is when you decide to show up as that 6 figure CEO and decide to invest in yourself.

LINKS :

Follow Penny on Instagram: @penny_elliott_

If you loved today's episode, I'd love to hear all about it! Take a screenshot and post it to your Instagram Stories telling me where you listened to us and the one thing you’re going to implement today tagging me @penny_elliott_

Back By Popular Demand >> 60days to 3k v2.0 Your rinse and repeat system to get oodles of hot leads and paying clients week after week.

Cart closes soon!

www.pennyelliottgroup.com/60days-to-3k

>> Sign Up Today <<

SPONSORS >>

Get Momentum - Your Ultimate Guide To Create $100k in 100 Days Without Fear, Overwhelm and Burnout is the book that gives you the perfect mix of mindset and strategy to create a business and life you love. I call it the Woo with the Doo! Grab a copy here today!

25. The secret to a successful launch in 90 days.

25. The secret to a successful launch in 90 days.

ALoN knows what it takes to build a business from the ground up. He has created multiples 6 and 7 figure business with one thing in common…FOCUS.

He believes that the key to doing it all is NOT doing it all at the same time. But rather focus on one thing and do it well. Today the CEO of 90x talks to us about goals and the secret to a successful launch in 90 days.

SUBSCRIBE HERE >> ITUNES | SPOTIFY | STITCHER | YOUTUBE |

“Understanding your numbers is essential in your business, if you don’t understand the numbers, there’s nothing you can do to grow.”

GET MOMENTUM ONE LINER >>

You’ll blow your mind in this episode with this….

I wanted this podcast to be different and have guests share their successes AND failures in a no BS approach, not hiding the hard work and face plants that come with being an entrepreneur. Today's guest ALoN David is doing just that… Telling us what we NEED to hear about having a successful business, not necessarily what we want to hear.

[02:53] That's where most people lack. They try to do everything. They think I'll do a little bit of this, a little bit of that. That just doesn't work. You've got to focus on one thing if you want to do it right. If you want to make it happen, you've got to focus on one thing and just go until it's done.

[07:37] I always use this basketball analogy… If I wanted to throw a ball from the other side of the court, I think that if I practice a lot, I might reach it. But if I put it on the other side of the parking lot, I'm probably not going to reach it no matter what I do. And if it's too close, then it's too easy. So you want to put it in a place where you can reach it, but it's gonna require some work to do. And that's for me is the good goal.

[10:45] They all have to align. You're not going to make a goal of this. And then the next goal is completely the opposite. No, it's going to be pretty much the same as the big picture. What is your big picture? What is it that you really want from your company, from your business, from your brand? What is the big picture that you want? And then take that and start breaking into quarters because you're not going to be able to do it all.

There’s no such thing as easy. Nobody has made it easy unless you’re a Hilton. For the first 3 years, I was picking up trash and washing shopping centers to get by. If you want to make it in business and be successful in your launches you need to stick with it. Look at your numbers, pivot, and make your content better. Not getting stuck in creating new content every time something doesn't work. Ask your audience what they want and then tweak your product to match that.

LINKS :

Follow ALoN on Instagram: @90xgoalplanner

Get ALoN's freebie - All 10 90X® PDFs for FREE

Connect with ALoN on his website: 90x.co

Follow Penny on Instagram: @penny_elliott_

If you loved hearing from ALoN today, I'd love to hear all about it! Take a screenshot and post it to your Instagram Stories telling me where you listened to us and the one thing you’re going to implement today tagging me @penny_elliott_

Back By Popular Demand >> 60days to 3k v2.0 Your rinse and repeat system to get oodles of hot leads and paying clients week after week.

Cart closes soon!

www.pennyelliottgroup.com/60days-to-3k

>> Sign Up Today <<

SPONSORS >>

Get Momentum - Your Ultimate Guide To Create $100k in 100 Days Without Fear, Overwhelm and Burnout is the book that gives you the perfect mix of mindset and strategy to create a business and life you love. I call it the Woo with the Doo! Grab a copy here today!

24. It's not about IF you win, it's about WHEN and how big - Mindset is key!

24. It's not about IF you win, it's about WHEN and how big - Mindset is key!

If I haven't drilled this into your skull enough I hope that Katie can get through to you today. Mindset is key ladies! Without the right mindset, you will fail in your business. Her biggest lesson she wishes her younger self knew… It's not about IF it's about WHEN.

Katie had to learn A LOT coming from real estate and trying to create a business that would fit her life as a mother and as a famlly. She wasn't willing to compromise on any front! The result? Tune in to find out.

SUBSCRIBE HERE >> ITUNES | SPOTIFY | STITCHER | YOUTUBE |

“It wasn’t a question of if I would win. It was a question of when I would win and at what level.”

GET MOMENTUM ONE LINER >>

You’ll blow your mind in this episode with this….

Katie is refreshingly unapologetic about her ambitions. She wants to change the world and her community by empowering moms to pursue their calling both in and outside of their home as well as being the best mom she can be for her kids. Her podcast Ambitious Motherhood is only the tip of the iceberg.

[04:11] It was of soul searching, trials and errors, trying this business, and doing this thing, before I landed upon a true business model that fit my lifestyle. There's so many different ways, especially here now in 2020 to make money online. But it doesn't mean every single way as conducive for your skillset, your lifestyle and your family.

[07:07] When we work with that dream client, that's, that's the person who we're fully equipped to get the best result for. And when they get that best result, that's the ripple effect, the kind of the snowball that ends up bringing more dream clients to you. It's about identifying the problem that you solve and creating the best process to get there and position it for the person that is at the highest level.

[14:16] What we need is moms pursuing their passion. Think about the mom who is just so lit up. Think about the overflow. Her husband gets overflow, kids get the overflow. The world gets beyond that. And just the ripple effect.

Katie believes there is power in being a 'small’ online business. She likes to refer to it as a speedboat versus a cruise liner. In your tiny speedboat, you are able to navigate the waters, avoid the big storms by altering course, and riding that big wave to a new success when it comes. Whereas being a huge cruise liner you have hundreds of people who's lives you are now responsible for. Maneuvering needs to be done with much more caution and consideration. Both have their benefits, it is up to you which ship you want to be the captain of.

LINKS :

Follow Katie on Instagram: @katiefleming

Get Katie's freebie - Dream Client To Do List

Connect with Katie on her website: katiefleming.co

Follow Penny on Instagram: @penny_elliott_

If you loved hearing from Katie today, I'd love to hear all about it! Take a screenshot and post it to your Instagram Stories telling me where you listened to us and the one thing you’re going to implement today tagging me @penny_elliott_

SPONSORS >>

Get Momentum - Your Ultimate Guide To Create $100k in 100 Days Without Fear, Overwhelm and Burnout is the book that gives you the perfect mix of mindset and strategy to create a business and life you love. I call it the Woo with the Doo! Grab a copy here today!

23. Business at the front, party at the back. You don't always have to be go-go-go.

23. Business at the front, party at the back. You don't always have to be go-go-go.

Magic. That's is the standard Taki Moore runs his business by. Not some, one-size-fits-all product you can buy in a box, but creating a business that fits you like a glove so you can happily do it forever.

He describes his own business like a mullet, business in the front, party in the back. They work hard, but they also celebrate, rest, and reflect. You will definitely walk away from this episode with one or two nuggets you are going to want to implement into your business, if not for success, then definitely to make it a bit more fun.

SUBSCRIBE HERE >> ITUNES | SPOTIFY | STITCHER | YOUTUBE |

“It’s best to run a business that fits you, not somebody else’s business model. That way you have a business that doesn’t just make great money and help clients win, but it feels great to you and you could effortlessly do it forever.”

GET MOMENTUM ONE LINER >>

You’ll blow your mind in this episode with this….

This business journey… If you knew upfront what it was going to take. Yeah. Like nobody would take that deal. If you're good at this, or frankly, any business, you're a problem solver. That's kinda, that's your life and frankly, we've got to where we are by solving the next problem.

[03:50] One thing I will say is if you're early stage business, I think it's dangerous to look at what seven and eight figure people do and go, Oh, I should be doing that because they're doing what's right for their stage now, not necessarily what you should be doing to get there.

[08:03] Conversions happen in conversations. And so it's just about having a conversation and working out like, are we a fit or are we not? If we are a fit, it's going to be obvious to both of us that we should work together. And if we're not, it's going to be obviously the most that we want and let's just kind of leave it right there

[18:38] We run our business on six week cycles. And what I love about that is it puts you in this kind of a mad scientist experimenting position all the time, which is really fun. There's like zero pressure it six weeks if it bombs in six weeks, Okay, well, we'll do something else in the next next cycle. And if it works, we keep it. And so I love the freedom that experimenting gives you

If Taki could do one thing different it is that he would have hired people to help him in his business BEFORE he could even afford it. He'd get a VA and get people like ad specialists and graphic designers so they could work in their zone of genius and he could focus on his. Because after all… THAT'S WHERE THE MAGIC HAPPENS!

LINKS :

Follow Taki on Instagram: @takimoore

Get Taki's freebie - The Webinar Walkthrough

Connect with Taki on his website: milliondollarcoach.com

Follow Penny on Instagram: @penny_elliott_

If you loved hearing from Taki today, I'd love to hear all about it! Take a screenshot and post it to your Instagram Stories telling me where you listened to us and the one thing you’re going to implement today tagging me @penny_elliott_

SPONSORS >>

Get Momentum - Your Ultimate Guide To Create $100k in 100 Days Without Fear, Overwhelm and Burnout is the book that gives you the perfect mix of mindset and strategy to create a business and life you love. I call it the Woo with the Doo! Grab a copy here today!

22. No clients, no problem. How to use this extra time to ensure sales.

22. No clients, no problem. How to use this extra time to ensure sales.

This lady oozes confidence and that's what makes her so successful in selling her high-ticket services. She even believes that having no clients isn't something to stress about, it is a blessing in disguise! More time to market and get your sh*t together she reckons. So many gold nuggets in this episode you do not want to miss.

SUBSCRIBE HERE >> ITUNES | SPOTIFY | STITCHER | YOUTUBE |

“Elevate their experience, even though you serve small businesses, it doesn’t mean you have to give small service.”

GET MOMENTUM ONE LINER >>

You’ll blow your mind in this episode with this….

Ashley knows what she's worth! And from this understanding she runs her business and her team. She isn't afraid to ask for the $$$ because she also knows that what her clients are getting is nothing short of the best.

[02:53] I'm always thinking about creative strategies to reengage our current clients and also bring in new clients because there's typically a lot of opportunity with the current clients that you have. So a lot of what we do after we get a client is okay, what all can we learn about them? And how can we automate client touch? So we want to know all their birthdays. We want to know their anniversary. We want to have it automated so that they get a card from us in the mail or something.

[06:27] A lot of people give up too soon. So we'll try something for a month and we won't get any clients. And we're like, Oh, well then I have to switch course. No, you have to be consistent. And in the online space, it's a lot of coaches and entrepreneurs that pop up every day. So people don't really know if you're legit, unless you dig in deep and keep putting out content every single day. If you're not getting clients, that means you have more time to market

[11:14] It's gonna pay off, just keep your foot on the gas. Because if you make $1, you can make a hundred. If you make a hundred, you can make a thousand, you make a thousand, you can make a million. It's just a matter of the different strategies you implement at each level of the makeup.

When you're just starting your business, the hardest thing to do is to take yourself out of that mindset of desperation. You cannot sell from a desperate place. No one is looking to hire as service provider that's desperate. So the sale, all of that doesn't work because if I'm hiring you, it's because you have something that I don't have. You have something that I want, whether it's legal services, knowledge or anything else. But if you're selling from a place of desperation, I can't see the solution.

LINKS :

Follow Ashley on Instagram: @theashleynicoleshow

Get Ashley’s freebie - Trademark Training

Connect with Ashley on her website: ashleynicolekirkwood.com

Follow Penny on Instagram: @penny_elliott_

If you loved hearing from Ashley today, I'd love to hear all about it! Take a screenshot and post it to your Instagram Stories telling me where you listened to us and the one thing you’re going to implement today tagging me @penny_elliott_

SPONSORS >>

Get Momentum - Your Ultimate Guide To Create $100k in 100 Days Without Fear, Overwhelm and Burnout is the book that gives you the perfect mix of mindset and strategy to create a business and life you love. I call it the Woo with the Doo! Grab a copy here today!

21. Confidence and Consistency the two ingredients to an irresistible brand.

21. Confidence and Consistency the two ingredients to an irresistible brand.

Stylist to the stars, Kelly Lundberg knows all about how to make an entrance. She has taken this knowledge and is now helping women show up more confidently both in their personal lives and as a brand.

Putting social back in social media that is this lady’s true superpower. She translates the power of connection in such a way we can all learn and apply it.

SUBSCRIBE HERE >> ITUNES | SPOTIFY | STITCHER | YOUTUBE |

“Confidence for a woman is so important because it has a ripple effect on her entire life”

GET MOMENTUM ONE LINER >>

You’ll blow your mind in this episode with this….

Kelly has a unique starting point in business. She convinced the bank she wanted to buy a Porsche and poured the money into driving her business instead! This huge risk led her to always be pushed towards her inevitable success.

[04:27] When you have a child, you become a shell that looks after this human being. You give your soul, you give your blood, you give your minerals, you give absolutely everything, and then when it comes out you then still continue to feed and keep this, this human alive. Some days do just feel like a factory. And then when it comes to anything but that child we start wondering can I really do this? I've been such a shell for so long for someone else who am I being to stand up on a, on a soapbox and say I'm amazing at something.

[06:49] Personal branding, even building your personal brand is not something that happens overnight. It's a consistent investment into all the things that you do.

[08:29] Just engaging with people that for me, is being, Hey, can we have a call? How can I help you? How can I add value? Not everyone necessarily is going to become a client, but I just, as we were talking about before, I love speaking to people and seeing if I can help them. And if I can manage it into my diary, I will do it.

The biggest advice I can give is Google yourself! Not for vanity sakes but what are the results that come up say about you? And are you happy about what it says? If not you can take steps in your branding to change that, but don't wait too long because you might be too late.

LINKS :

Follow Kelly on Instagram: @kellylundbergofficial

Get Kelly's freebie - The 7 Deadly Sins of Building A Personal Brand

Connect with Kelly on her website: kellylundbergofficial.com

Follow Penny on Instagram: @penny_elliott_

If you loved hearing from Kelly today, I'd love to hear all about it! Take a screenshot and post it to your Instagram Stories telling me where you listened to us and the one thing you’re going to implement today tagging me @penny_elliott_

SPONSORS >>

Get Momentum - Your Ultimate Guide To Create $100k in 100 Days Without Fear, Overwhelm and Burnout is the book that gives you the perfect mix of mindset and strategy to create a business and life you love. I call it the Woo with the Doo! Grab a copy here today!

20. Pinterest, your new goldmine?

20. Pinterest, your new goldmine?

Been called a Spitfire by Barack Obama herself, Monica is anything but quiet and a pushover. She gained the interest of the White House because of her blog where she shared her outrage about the horrible laws America has when it comes to maternity leave.

If this shows anything it's that Monica will leave no stone unturned to make waves in the area she's passionate about. Lucky for us, her interest has shifted to the power of Pinterest to drive sales in your business, and she's sharing her expertise with us today.

Audio Block

Double-click here to upload or link to a .mp3. Learn more

SUBSCRIBE HERE >> ITUNES | SPOTIFY | STITCHER | YOUTUBE |

“ Business is a bunch of failures mixed together to make a success. ”

GET MOMENTUM ONE LINER >>

You’ll blow your mind in this episode with this….

I never was going to start a business that was not actually on my roadmap whatsoever. I spent 11 years working for a fortune 100 company on the tech space, I was on the corporate track. And then in 2012, I had my first baby and in the United States, we have horrible laws for maternity leave and that's when things changed…

[09:47] I I was getting asked the question so many times that I recorded 13 videos in 2017, it was not meant to be a course. It was just 13 videos, basically answering all the questions I kept getting asked. And from there, it took on a life of its own. Once you get one person results and the next person wants results and they recommend you to their friends.

[13:20] The real key on Pinterest is that you have to think of it as what is my person coming to? What problem are they searching? What visual inspiration can I provide to them? And then, so basically their problem is the keyword. The search result is the inspiration. And once they click to your site, your sales funnel is the solution.

[14:41] Instagram requires more con connection than Pinterest does. So it's actually, the thing is, you really can make passive sales on Pinterest. So think about effort. There's some effort that goes into Instagram and maybe I'm biased because I've been doing this a long time. But Pinterest, to me, it kind of seems like, well, people are already there searching for it. 

There are more ways that lead to Rome, and maybe you weren't planning on starting your own business. But like Monica, things changed in your life and somehow you found your way to the entrepreneur life. Know that there are things that make your life easier though! You don't have to figure it all out on your own.

LINKS :

Follow Monica on Instagram: @redefiningmom

Get Monica's freebie - Pin Practical Ads

Connect with Monica on her website: redefiningmom.com

Follow Penny on Instagram: @penny_elliott_

If you loved hearing from Monica today, I'd love to hear all about it! Take a screenshot and post it to your Instagram Stories telling me where you listened to us and the one thing you’re going to implement today tagging me @penny_elliott_

SPONSORS >>

Get Momentum - Your Ultimate Guide To Create $100k in 100 Days Without Fear, Overwhelm and Burnout is the book that gives you the perfect mix of mindset and strategy to create a business and life you love. I call it the Woo with the Doo! Grab a copy here today!

19. How to scale your business.

19. How to scale your business.

James loves SIMPLE. Things you can automate, replicate, and most importantly get amazing results with! He knows complex from years of knocking on doors selling his product and selling his time for money as a consultant. One day he woke realizing that all the custom stuff that they were doing for clients just wasn't working and instead only bringing huge expenses. "I didn't know Arthur from Martha, I didn't know how to market it and I didn't know every piece being delivered. So I focused purely on one thing that gets an amazing result and started marketing that.

SUBSCRIBE HERE >> ITUNES | SPOTIFY | STITCHER | YOUTUBE |

“ You can't scale custom businesses. They're very difficult to do. Instead focus purely on one thing that gets an amazing result. ”

GET MOMENTUM ONE LINER >>

You’ll blow your mind in this episode with this….

Some people will say James is rigid in his approach because he only does “one thing". James believes the opposite to be true. Do one thing and do it RIGHT and the world is at your feet.

[12:45] It's actually ideal, because if you can help people follow up a proven process and you get better at that process over and over again by repeating it, then you get better results. Your clients get better results. Better results get you more clients. More clients mean more money, gives you more freedom, and allows you to hire more people.

[17:43] Learn from me and seek counsel. I'm in a mastermind with people who have so much knowledge and instead of asking them “I want to do this, what do you think", I didn't seek counsel months. Who rather than how. I thought I knew how and I went higher when I should have gone who first and gotten counsel. I would have made a much more logical decision at that point and not overcommit and let some people down. 

[18:41] Do one thing. Over and over again, I see the people with the most success or freedom.... Entrepreneurs want freedom, right? Freedom is just another word for choice. And the people with the most choice often have the simplest thing, the simplest vehicle. They've got the simplest business built around a rich life.

James's message to you is, stop overcomplicating your business. Focus on your strength and create an amazing product around it! Automate and scale and freedom is yours.

LINKS :

Follow James on Instagram: @thejameskemp

Get James's freebie -The Truth About Consulting

Connect with James on his website: jameskemp.co

Follow Penny on Instagram: @penny_elliott_

If you loved hearing from James today, I'd love to hear all about it! Take a screenshot and post it to your Instagram Stories telling me where you listened to us and the one thing you’re going to implement today tagging me @penny_elliott_

SPONSORS >>

Get Momentum - Your Ultimate Guide To Create $100k in 100 Days Without Fear, Overwhelm and Burnout is the book that gives you the perfect mix of mindset and strategy to create a business and life you love. I call it the Woo with the Doo! Grab a copy here today!

18. How to make your business more FUN.

18. How to make your business more FUN.

Lise has been around the block once or twice when it comes to business and if she knows one thing for sure: Being an entrepreneur should be fun! And she learned the hard way. Investing 9k to realize this whole process that she spent thousands of dollars on creating, she just didn't enjoy it. “I was feeling exactly the same way that I did when I was still working a full-time job, like sick in my stomach. So what did she do? She listened to her gut and threw it out of the window!

SUBSCRIBE HERE >> ITUNES | SPOTIFY | STITCHER | YOUTUBE |

“Principle, number one is: give more in value than you receive in payment”

GET MOMENTUM ONE LINER >>

You’ll blow your mind in this episode with this….

Unlike most entrepreneurs, Lise doesn't really believe in the go-to approaches like "riches in the niches” or stick to one thing and do it well. She believes that as a creative you can have multiple business outlets, have fun, and still be successful too.

[05:28] I think as anyone who has been an entrepreneur is in the online space, you evolve over time. And so I've tried lots of different things, done, lots of different ways and strategies and all those types of things. And I just really discovered at the end of last year that I had created a business that I did not enjoy anymore. 

[17:13] Don't just take any client, be really clear about who you want to work with and, and don't approach a business like you need the money. Because if you're in a sense of desperation, it comes across in everything you do.

[21:45] You don't have to be like an author of one thing. So many people are creative and we get told "the riches are in the niches” but actually as a creative, you can just totally do whatever feels right for you.

Lise has created a business that doesn't just work with her lifestyle, it flows with who she is as a person. Even her period is synced to what she does in her business. And the result? A stress-free business, that feels like an extension of who Lise is, creative and fun!

LINKS :

Follow Lise on Instagram: @lisecartwrightnz

Get Lise's freebie "Craft Your Ideal Day”

Connect with Lise on her website: hustleandgroove.com

Follow Penny on Instagram: @penny_elliott_

If you loved hearing from Lise today, I'd love to hear all about it! Take a screenshot and post it to your Instagram Stories telling me where you listened to us and the one thing you’re going to implement today tagging me @penny_elliott_

SPONSORS >>

Get Momentum - Your Ultimate Guide To Create $100k in 100 Days Without Fear, Overwhelm and Burnout is the book that gives you the perfect mix of mindset and strategy to create a business and life you love. I call it the Woo with the Doo! Grab a copy here today!

17. Low investment >> High return. The key is consistency.

17. Low investment >> High return. The key is consistency.

Louise is the first to admit that it took her a looong time to understand the concept of consistency. She kept putting it on the backburner on the “one day when I have a steady stream of clients and content pile". However, when she started getting serious about this and started showing up… Things started to change.

SUBSCRIBE HERE >> ITUNES | SPOTIFY | STITCHER | YOUTUBE |

“Share what you know and show up every single day. You do not have to be an expert from the beginning. Just be two steps ahead of someone else and make an impact on their life.”

GET MOMENTUM ONE LINER >>

You’ll blow your mind in this episode with this….

If anything annoys Louise it is the BS of the magical 6 figure launches. She wants to blow the lid on this because NO ONE, I don't care who you are, walks into entrepreneurship and launches a 6 figure program without obstacles and failures. There is a lot they're not telling you!

[08:04] You just need to keep going. So it was really about having faith that it would work. And I just kept surrounding myself with positive examples of other people that were achieving what I wanted, just to remind myself that it will happen when you stay focussed.

[12:31] Most people, when they start a business think they now can take time off whenever they want. But that's a big myth! Until you have that consistent client flow you have to be there every day! It takes time. It's not hard work. It's not lots of hours. It's consistent. And that's really, really different. 

[18:45] One of the biggest things that was blocking me before was that I kept making decisions from my current situation. It's very easy for you to halt your growth because you're like, "I can't afford that right now", "I can't possibly hire this person to help me right now”. You have to imagine yourself for where you want to be and then start acting NOW as that person.

I've found that for myself, it is not so much about the money that I can make. It feels as though I'm doing something bigger than myself. It's like I found this little pocket of the Internet where I can I can show up and feel as though I'm doing something that is meaningful. That is why I keep going, that's how I keep showing up when things get hard.

LINKS :

Follow Louise on Instagram: @louisehenry

Get Louise's Roadmap to scaling your biz with Kartra

Connect with Louise on her website: louisehenry.com

Follow Penny on Instagram: @penny_elliott_

If you loved hearing from Louise today, I'd love to hear all about it! Take a screenshot and post it to your Instagram Stories telling me where you listened to us and the one thing you’re going to implement today tagging me @penny_elliott_

SPONSORS >>

Get Momentum - Your Ultimate Guide To Create $100k in 100 Days Without Fear, Overwhelm and Burnout is the book that gives you the perfect mix of mindset and strategy to create a business and life you love. I call it the Woo with the Doo! Grab a copy here today!

16. From passion to purpose to success. The key is curiosity.

16. From passion to purpose to success. The key is curiosity.

She might not look like it, but this lady might have more years of experience being an entrepreneur than many of us combined. Catherine has seen highs and lows being in business but one belief has remained through all of it. If you are not growing your dying. Tune in to listen to how she has incorporated this philosophy in both business and personal development.

SUBSCRIBE HERE >> ITUNES | SPOTIFY | STITCHER | YOUTUBE |

“No matter what stage of your life, you just need to keep expanding the mind and stay curious. That person who's on an adventure, who's looking within their mind to find better ways, better approaches and new ways”

GET MOMENTUM ONE LINER >>

You’ll blow your mind in this episode with this….

whether you've got a million customers or whether you've got five customers or five clients, it's really about creating that depth, understanding who they are understanding what's important to them, what are their behaviors? What are their values? What are their interests and how can you meet those needs and add value to their world because their world is the most important thing to them.

[12:46] if we just chip away and we can create impact and we can do 1% this year and 1% next year in the next 10 years, we will have created a 10% change and that's better than nothing. So I think, you know, continuously striving and continuously looking and re-evaluating and assessing and measuring what you're doing today, how could I do this better? That's what matters.

[14:39] If I was to go back to my 18-year-old self, it would be, you don't need to work so hard. You don't need to, you don't need to prove yourself to anyone. Just keep educating yourself because I believe that can change the state of the world. If we continuously stretch our minds and we continuously stretch our learnings and our topics of interest, we become more interesting people.

[22:21] My most important daily rituals are those of telling yourself of your worth and your self-worth and your beliefs. It's just this constant repetition of the words relating to self-beliefs that every day that you are going to be a better version of yourself and that you will create wealth, then you will create set success and you will create knowledge. That's what gets me up when I'm my new bed at 10 past six and I can't be bothered to get out of bed.

LINKS :

Follow Catherine on Facebook: @entrepreneurialwomenwithpurpose

Join Catherine's community

Connect with Catherine on her website: entrepreneurialwomenwithpurpose.com

Follow Penny on Instagram: @penny_elliott_

If you loved hearing from Catherine today, I'd love to hear all about it! Take a screenshot and post it to your Instagram Stories telling me where you listened to us and the one thing you’re going to implement today tagging me @penny_elliott_

SPONSORS >>

Get Momentum - Your Ultimate Guide To Create $100k in 100 Days Without Fear, Overwhelm and Burnout is the book that gives you the perfect mix of mindset and strategy to create a business and life you love. I call it the Woo with the Doo! Grab a copy here today!

15. From failure to 82 months of 100K or more, what's the secret?

15. From failure to 82 months of 100K or more, what's the secret?

Failure, don't we love that word? If anyone is acquainted with it its John Lee Dumas from dropping out of law school, a short unsuccessful stint in real estate, failed launches and everything in between, this man has done it and failed. How then, did he just finish his 82nd consecutive months of a net profit of a hundred thousand dollars or more? Tune in and find out!

SUBSCRIBE HERE >> ITUNES | SPOTIFY | STITCHER | YOUTUBE |

“I like to ask my audience, what is your biggest struggle? And then I create solutions for that. I don't care what my biggest struggle is.”

GET MOMENTUM ONE LINER >>

You’ll blow your mind in this episode with this….

my secret sauce is creating free, valuable, and consistent content. And when I do that, I'm able to create that know like, and trust with an audience that keeps on flowing. not for five or six weeks, 2000 days, and beyond!

[02:53] I was just chasing success that whole time. Or what I thought was success, like fame, fortune money, but I wasn't doing anything of value. I wasn't providing value and I definitely wasn't providing value on a consistent basis.

[07:41] I said to myself, if I ever get to the point where I'm making money, I want to show people behind the scenes. I want to pull back the kimono. I want to show them the ingredients of what's working and what's not working because we share the failures as well. And we have those. 

[08:59] We're here on this beautiful earth for one brief moment in time, and then it's over. And like, we put all the stress and anxiety on like everything that we do. And then we look back and we're like, man, those are my glory years. But like, I wasn't even enjoying it. Cause I was worried about X, Y, and Z.

John's message to everyone is to be in it for the long run. All those overnight successes you see on social media are built on a mountain of failures. John didn't see any results of all his hard work for the first 13 months of the podcast! And then overnight, like a tidal wave, the money started coming in. Stick with it, it's going to be worth it!

LINKS :

Follow John on Instagram: @johnleedumas

Get John's Funnel on Fire Free Course

Connect with John on his website: eofire.com

Follow Penny on Instagram: @penny_elliott_

If you loved hearing from John today, I'd love to hear all about it! Take a screenshot and post it to your Instagram Stories telling me where you listened to us and the one thing you’re going to implement today tagging me @penny_elliott_

SPONSORS >>

Get Momentum - Your Ultimate Guide To Create $100k in 100 Days Without Fear, Overwhelm and Burnout is the book that gives you the perfect mix of mindset and strategy to create a business and life you love. I call it the Woo with the Doo! Grab a copy here today!

14. Let your freak-flag fly to build trust by using this overlooked lead generation gem.

We live in the age where "Googling and YouTubing” are now in the dictionary. We no longer have to ask a teacher, research a book, or struggle along to find the answer. We now just type it into a search bar and we get results in 1.7 seconds. How can we make sure we are noticed in all this noise? Trena Little is an expert when it comes to using the second biggest search engine in the world as your own personal lead generator. She is spilling the beans on the dos and don'ts and how to's of this platform.

SUBSCRIBE HERE >> ITUNES | SPOTIFY | STITCHER | YOUTUBE |

“Just let it go, let your freak flag fly. That's how you're going to create a community of people that love you and that want to work and buy from you.”

GET MOMENTUM ONE LINER >>

You’ll blow your mind in this episode with this….

Don't shy away because it feels like another thing on your to-do list. YouTube IS your to-do list. It can be the content creator for your entire business when done right.

[02:53] If my audience is struggling with something, that's where they're going to figure it out, YouTube or Google. And if my content, my video can solve their problem, especially when they're in a pain point and they're Googling it or YouTube-ing it and I can fix it for them, instant trust is built. 

[07:41] The power that YouTube can have because you're playing with the two biggest search engines for something like Instagram or Facebook isn't necessarily a search engine. I have a video of three years ago that still drives me, leads to my email list every single day from three years ago. There is no Facebook live that's driving you leads that you did three years ago.

[08:59] You make your YouTube video, you have newsletter content, blog content, Facebook, IG TV, you name it.

LINKS :

Follow Trena on Instagram: @trena_little

Get Trena's YouTube Roadmap

Connect with Trena on her website: trenalittle.com

Follow Penny on Instagram: @penny_elliott_

If you loved hearing from Trena today, I'd love to hear all about it! Take a screenshot and post it to your Instagram Stories telling me where you listened to us and the one thing you’re going to implement today tagging me @penny_elliott_

SPONSORS >>

Get Momentum - Your Ultimate Guide To Create $100k in 100 Days Without Fear, Overwhelm and Burnout is the book that gives you the perfect mix of mindset and strategy to create a business and life you love. I call it the Woo with the Doo! Grab a copy here today!

13. Share your sh*t with confidence and know how to use it to sell without sleaze.

This lady is not afraid to call you out on your BS. So if you are wanting to stay in your dream world that it is THEM and not YOU as the reason you aren't hitting your sales goals then you might want to skip this episode. BUT if you are wanting to get real, call their own BS and start using your story to sell with confidence and smash those goals then you better tune into this episode!

SUBSCRIBE HERE >> ITUNES | SPOTIFY | STITCHER | YOUTUBE |

“As a journalist and having my own TV shows. I know two things for sure. Everyone has a story and almost no one knows how to sell it.”

GET MOMENTUM ONE LINER >>

You’ll blow your mind in this episode with this….

Cash is the oxygen of our business. So if you're going to bitch to me about what your business is going like I am going to call you out on your BS and ask you what your targets are and how many calls you have made this month to reach those.

[03:38] when it comes to our business, connection is the currency of our business. It really makes the sale inevitable when we can truly make people feel connected to our story, that they see our humility, and themselves in your story.

[22:38] We need to reverse engineer to see where we go wrong. So if you want a 10k month, how much do you have to hit every single day or how many clients does that equal? Then I want you to triple the amount of sales calls that you need to do to get that number. And if it's more than that, you need to start working on your sales conversation because it's not them, it's you. You can't close. That's on you. Right. Gotta go back. Do you understand your client, do you understand the pain points? Can you share stories and honest truth about that? Or do you sound like a used car salesman?

[24:12] Remember why you're doing this and serve your community consistently. Serve your community and hold yourself accountable. Don't tell yourself, it's just not working. Ask yourself, OK Lady, what have you done today?

LINKS :

Follow Abbey on Instagram: @abbeygibb

Get Abbey's How to get booked on stages, TV, and podcasts.

Connect with Abbey on her website: abbeygibb.com

Follow Penny on Instagram: @penny_elliott_

If you loved hearing from Abbey today, I'd love to hear all about it! Take a screenshot and post it to your Instagram Stories telling me where you listened to us and the one thing you’re going to implement today tagging me @penny_elliott_

SPONSORS >>

Get Momentum - Your Ultimate Guide To Create $100k in 100 Days Without Fear, Overwhelm and Burnout is the book that gives you the perfect mix of mindset and strategy to create a business and life you love. I call it the Woo with the Doo! Grab a copy here today!

EPISODE 12 Hitting Refresh on 2020 With Jamie Nudelman

Jamie is a fitness and health fanatic! And we can definitely use a bit of his knowledge coming out of the COVID era, especially since we are all now realizing that the virus has the biggest impact on people with frail health. So get those vitamins in people! If you are wondering how you can be healthier as an entrepreneur, or how to bring a better balance to your business, or just life in general you are going to want to tune in to this episode!

SUBSCRIBE HERE >> ITUNES | SPOTIFY | STITCHER | YOUTUBE |

““People buy real human connection, not your flashy sales lines. So don’t be afraid to share.”

GET MOMENTUM ONE LINER >>

You’ll blow your mind in this episode with this….

Jamie isn't just an entrepreneur on the rise, he is someone you can trust your entire life to! He knows what to do in business but also in his personal life and wellbeing he is showing to be the man to go to if you need advice.

[00:12:43] I guess they are called bio hacks or the way that the body interacts. Point is, with a much more modern environment, we just can't keep up the way that our body evolves with the technology at evolution.

[00:18:00] It is not easy being an entrepreneur because there's like the ebb and flow. And I don't and I think we've been primed to think, especially with social media, that everything has to be like amazing and everything. Everything has to be, like, shiny. And you have to always be making money. You have to take a dose reality with it where, you know, sometimes you get a bad week. Sometimes you're like sometimes going to a bad couple days, like I had bad days on time and I have to crawl out of it.

[00:31:25] I want to make it easy so people can actually realize, wow, I can create things I don't have to, like, outsource all the time or I can outsource to give them this and they can just do it for me in seconds. I want to teach people that they can actually build a business that works for them and have content.

LINKS :

Follow Jamie on Instagram: @jamienudelman

Get Jamie's Viral Content Templates

Connect with Jamie on his website: jamienudelman.com

Follow Penny on Instagram: @penny_elliott_

If you loved hearing from Jamie today, I'd love to hear all about it! Take a screenshot and post it to your Instagram Stories telling me where you listened to us and the one thing you’re going to implement today tagging me @penny_elliott_

SPONSORS >>

Get Momentum - Your Ultimate Guide To Create $100k in 100 Days Without Fear, Overwhelm and Burnout is the book that gives you the perfect mix of mindset and strategy to create a business and life you love. I call it the Woo with the Doo! Grab a copy here today!

EPISODE 11 Hitting Refresh on 2020 With Natalie Culter-Welsh

This lady says it as it is! Natalie had to find out for herself that you need to have an insurance policy and that you can not be the be-all and end-all of your business. Listen to learn how she is making her business not only work but grow more than ever in this season of change!

SUBSCRIBE HERE >> ITUNES | SPOTIFY | STITCHER | YOUTUBE |

“We put ourselves completely at the bottom of the heap, like under the dog in terms of priority.”

GET MOMENTUM ONE LINER >>

You’ll blow your mind in this episode with this….

We just don't say what we want because we are always so afraid to disappoint, to look bad. We need to brave up!

[00:04:33] We go into that motherhood martyrdom role as well, where we put ourselves completely at the bottom of the heap, like under the dog in terms of priority. And I feel like it's hard to crawl back from that. But we got to do it.

[00:08:59] She talks about twenty-nine dollars being the no brainer price point. So anything lower than that? People are like, yep, sweet. I'll get it. Anything above twenty-nine. They have to think about it. So I'm encouraging my clients to create this.

[00:15:48] So often people don't say what they want. They're like, I don't wanna be pushy, I do want to be salesy, I don't want to offend anyone. But I think underneath it all, people just don't want to look bad. But as a result, and we're calling it fear of failure, we're calling it perfectionism, what we're calling it imposter syndrome we are stuck. I feel like if they worried less if they cared more about what they think and less about what others think of them, they would more easily move into that impact zone.

LINKS :

Follow Natalie on Instagram: @gotogirlnz

Get Natalies's 6 Tips to Up Your Brave in life or business

Connect with Natalie on her website: nataliecutlerwelsh.com

Follow Penny on Instagram: @penny_elliott_

If you loved hearing from Natalie today, I'd love to hear all about it! Take a screenshot and post it to your Instagram Stories telling me where you listened to us and the one thing you’re going to implement today tagging me @penny_elliott_

SPONSORS >>

Get Momentum - Your Ultimate Guide To Create $100k in 100 Days Without Fear, Overwhelm and Burnout is the book that gives you the perfect mix of mindset and strategy to create a business and life you love. I call it the Woo with the Doo! Grab a copy here today!

And if you are ready to Hit Refresh On 2020…

Come and join me for my live webinar on the 2nd of July. We will be discussing

>> 3 daily habits and mindset tweaks you must know to have consistent clients <<

You will learn:

• Secret #1 - THE Must-Have Daily Sales Activity

  What to focus on Every. Single. Day. to have consistent clients coming to you without feeling overwhelmed and an out of control To-Do List.

• ​Secret #2 - The ONE Thing Stopping You

  Identify the REAL thing holding your business back from being the success you want it to be in this one simple step.

• ​Secret #3 - Your Business Engine

  Look after this key element to have long term success and consistent income in a business you actually love.

Registration NOW OPEN

EPISODE 10 Hitting Refresh on 2020 With Allison Hardy

Queen of the Pivot and of the Evergreen, Allison learned the hard way that our business needs to be able to run no matter the circumstances. She wiped the calendar of all the new and shinies and used what she already had. You have more value already in the tank than you know!

SUBSCRIBE HERE >> ITUNES | SPOTIFY | STITCHER | YOUTUBE |

“If you know that that investment is something that can move you forward, then you owe it to your future self to make it happen because that's what unlocks limitless possibilities”.

GET MOMENTUM ONE LINER >>

You’ll blow your mind in this episode with this….

It doesn't mean that you cancel your plans for twenty-twenty. It doesn't mean that you give up. You just have to adjust and tweak. And that's part of being an entrepreneur. It's like being a mom right? That's what we do anyway, so why not bring that into your business? I mean we're resilient people and we can, we can still achieve our goals. It just might look a little different from our original plan. And that's okay.

[00:05:31] I literally went to my calendar and messaged my team and I said, everything's off. We're resetting everything. No more live launches, no webinars, no challenges, nothing. We're not going to build anything new. We're not gonna do anything new. We're just gonna take what we have and we're going to scale it. Because I'm still gonna hit my goals, like are still going to do that this year. But it just looks different.

[00:06:13] It was just unrealistic. And it was stressing me out and I said NO. I turned everything evergreen, I built out all these crazy funnels.. I adjusted my marketing to serve that and that's all we're doing. It was a lot of freaking work. It was a lot of hustle. But I now have like an ecosystem essentially in my business. So I changed the way I was working and I made it fit more into my life, which is a cool luxury that we have as entrepreneurs.

LINKS :

Follow Allison on Instagram: @allison_hardy_

Get Allison's 33 Places to Promote Your Lead Magnet

Connect with Allison on his website: allisonhardy.com

Follow Penny on Instagram: @penny_elliott_

If you loved hearing from Allison today, I'd love to hear all about it! Take a screenshot and post it to your Instagram Stories telling me where you listened to us and the one thing you’re going to implement today tagging me @penny_elliott_

SPONSORS >>

Get Momentum - Your Ultimate Guide To Create $100k in 100 Days Without Fear, Overwhelm and Burnout is the book that gives you the perfect mix of mindset and strategy to create a business and life you love. I call it the Woo with the Doo! Grab a copy here today!

And if you are ready to Hit Refresh On 2020…

Come and join me for my live webinar on the 2nd of July. We will be discussing

>> 3 daily habits and mindset tweaks you must know to have consistent clients <<

You will learn:

• Secret #1 - THE Must-Have Daily Sales Activity

  What to focus on Every. Single. Day. to have consistent clients coming to you without feeling overwhelmed and an out of control To-Do List.

• ​Secret #2 - The ONE Thing Stopping You

  Identify the REAL thing holding your business back from being the success you want it to be in this one simple step.

• ​Secret #3 - Your Business Engine

  Look after this key element to have long term success and consistent income in a business you actually love.

Registration NOW OPEN