27. How to market like a magnet: Attract the right people - Ditch the need to sell.

27. How to market like a magnet: Attract the right people - Ditch the need to sell.

Self-proclaimed ‘ProudestBrit’ doing business online, the one and only Chris Ducker joins me today to shed some much-needed light on HOW to actually SELL your products and services.

Spoiler alert… It has nothing to do with the actual sale, but everything to do with the three steps that come BEFORE you repeating your well-rehearsed sales pitch. Let's ditch the nerves shall we and learn how to actually sell before the sale.

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“ You must never, NOT EVER, compare someone else's 150th or 200th step to your third or your fourth. ”

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You’ll blow your mind in this episode with this….

Chris is as real as it comes and his audience knows him through and through. They send him Pokemon cards, Single Malt Scotch, and know he hates nothing more than stepping on Lego at 6 in the morning. Chris does what he teaches… He lets his personal brand, marketing like a magnet as he calls it, do the heavy lifting for him and 9 out of 10 times even makes ‘closing the sale’ unnecessary. What's the secret?

[04:48] I still believe in the most important asset in your business is the people that are working in the business, which is why I place a very, very big premium on looking after your people first and foremost, then your existing clients, and then new clients.

[09:37] People are actually gonna end up doing business with you because of you, not because of your product or your service or your offering or your fancy email funnel or how great you look on social media. All of that is believe it or not 100% irrelevant.

[15:06] Don't worry about the close. Because if you prospect and you qualify properly, do those two things right and you are way more likely to close the sell because you're talking to the right person in the first place.

I believe in being unapologetically YOU. This doesn't just attract all the people you SHOULD be doing business with, which are all the people that you can genuinely help and serve. But at the exact same time, something literally miraculous happens just like a magnet. It repels the people that ARE NOT a good fit for you, your style, and what you have to offer.

LINKS :

Follow Chris on Instagram: @chrisducker

Get Chris's freebie - Personal Branding Roadmap

Connect with Chris on his website: Chrisducker.com

Follow Penny on Instagram: @penny_elliott_

If you loved hearing from Chris today, I'd love to hear all about it! Take a screenshot and post it to your Instagram Stories telling me where you listened to us and the one thing you’re going to implement today tagging me @penny_elliott_

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25. The secret to a successful launch in 90 days.

25. The secret to a successful launch in 90 days.

ALoN knows what it takes to build a business from the ground up. He has created multiples 6 and 7 figure business with one thing in common…FOCUS.

He believes that the key to doing it all is NOT doing it all at the same time. But rather focus on one thing and do it well. Today the CEO of 90x talks to us about goals and the secret to a successful launch in 90 days.

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“Understanding your numbers is essential in your business, if you don’t understand the numbers, there’s nothing you can do to grow.”

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You’ll blow your mind in this episode with this….

I wanted this podcast to be different and have guests share their successes AND failures in a no BS approach, not hiding the hard work and face plants that come with being an entrepreneur. Today's guest ALoN David is doing just that… Telling us what we NEED to hear about having a successful business, not necessarily what we want to hear.

[02:53] That's where most people lack. They try to do everything. They think I'll do a little bit of this, a little bit of that. That just doesn't work. You've got to focus on one thing if you want to do it right. If you want to make it happen, you've got to focus on one thing and just go until it's done.

[07:37] I always use this basketball analogy… If I wanted to throw a ball from the other side of the court, I think that if I practice a lot, I might reach it. But if I put it on the other side of the parking lot, I'm probably not going to reach it no matter what I do. And if it's too close, then it's too easy. So you want to put it in a place where you can reach it, but it's gonna require some work to do. And that's for me is the good goal.

[10:45] They all have to align. You're not going to make a goal of this. And then the next goal is completely the opposite. No, it's going to be pretty much the same as the big picture. What is your big picture? What is it that you really want from your company, from your business, from your brand? What is the big picture that you want? And then take that and start breaking into quarters because you're not going to be able to do it all.

There’s no such thing as easy. Nobody has made it easy unless you’re a Hilton. For the first 3 years, I was picking up trash and washing shopping centers to get by. If you want to make it in business and be successful in your launches you need to stick with it. Look at your numbers, pivot, and make your content better. Not getting stuck in creating new content every time something doesn't work. Ask your audience what they want and then tweak your product to match that.

LINKS :

Follow ALoN on Instagram: @90xgoalplanner

Get ALoN's freebie - All 10 90X® PDFs for FREE

Connect with ALoN on his website: 90x.co

Follow Penny on Instagram: @penny_elliott_

If you loved hearing from ALoN today, I'd love to hear all about it! Take a screenshot and post it to your Instagram Stories telling me where you listened to us and the one thing you’re going to implement today tagging me @penny_elliott_

Back By Popular Demand >> 60days to 3k v2.0 Your rinse and repeat system to get oodles of hot leads and paying clients week after week.

Cart closes soon!

www.pennyelliottgroup.com/60days-to-3k

>> Sign Up Today <<

SPONSORS >>

Get Momentum - Your Ultimate Guide To Create $100k in 100 Days Without Fear, Overwhelm and Burnout is the book that gives you the perfect mix of mindset and strategy to create a business and life you love. I call it the Woo with the Doo! Grab a copy here today!

23. Business at the front, party at the back. You don't always have to be go-go-go.

23. Business at the front, party at the back. You don't always have to be go-go-go.

Magic. That's is the standard Taki Moore runs his business by. Not some, one-size-fits-all product you can buy in a box, but creating a business that fits you like a glove so you can happily do it forever.

He describes his own business like a mullet, business in the front, party in the back. They work hard, but they also celebrate, rest, and reflect. You will definitely walk away from this episode with one or two nuggets you are going to want to implement into your business, if not for success, then definitely to make it a bit more fun.

SUBSCRIBE HERE >> ITUNES | SPOTIFY | STITCHER | YOUTUBE |

“It’s best to run a business that fits you, not somebody else’s business model. That way you have a business that doesn’t just make great money and help clients win, but it feels great to you and you could effortlessly do it forever.”

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You’ll blow your mind in this episode with this….

This business journey… If you knew upfront what it was going to take. Yeah. Like nobody would take that deal. If you're good at this, or frankly, any business, you're a problem solver. That's kinda, that's your life and frankly, we've got to where we are by solving the next problem.

[03:50] One thing I will say is if you're early stage business, I think it's dangerous to look at what seven and eight figure people do and go, Oh, I should be doing that because they're doing what's right for their stage now, not necessarily what you should be doing to get there.

[08:03] Conversions happen in conversations. And so it's just about having a conversation and working out like, are we a fit or are we not? If we are a fit, it's going to be obvious to both of us that we should work together. And if we're not, it's going to be obviously the most that we want and let's just kind of leave it right there

[18:38] We run our business on six week cycles. And what I love about that is it puts you in this kind of a mad scientist experimenting position all the time, which is really fun. There's like zero pressure it six weeks if it bombs in six weeks, Okay, well, we'll do something else in the next next cycle. And if it works, we keep it. And so I love the freedom that experimenting gives you

If Taki could do one thing different it is that he would have hired people to help him in his business BEFORE he could even afford it. He'd get a VA and get people like ad specialists and graphic designers so they could work in their zone of genius and he could focus on his. Because after all… THAT'S WHERE THE MAGIC HAPPENS!

LINKS :

Follow Taki on Instagram: @takimoore

Get Taki's freebie - The Webinar Walkthrough

Connect with Taki on his website: milliondollarcoach.com

Follow Penny on Instagram: @penny_elliott_

If you loved hearing from Taki today, I'd love to hear all about it! Take a screenshot and post it to your Instagram Stories telling me where you listened to us and the one thing you’re going to implement today tagging me @penny_elliott_

SPONSORS >>

Get Momentum - Your Ultimate Guide To Create $100k in 100 Days Without Fear, Overwhelm and Burnout is the book that gives you the perfect mix of mindset and strategy to create a business and life you love. I call it the Woo with the Doo! Grab a copy here today!