27. How to market like a magnet: Attract the right people - Ditch the need to sell.

27. How to market like a magnet: Attract the right people - Ditch the need to sell.

Self-proclaimed ‘ProudestBrit’ doing business online, the one and only Chris Ducker joins me today to shed some much-needed light on HOW to actually SELL your products and services.

Spoiler alert… It has nothing to do with the actual sale, but everything to do with the three steps that come BEFORE you repeating your well-rehearsed sales pitch. Let's ditch the nerves shall we and learn how to actually sell before the sale.

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“ You must never, NOT EVER, compare someone else's 150th or 200th step to your third or your fourth. ”

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You’ll blow your mind in this episode with this….

Chris is as real as it comes and his audience knows him through and through. They send him Pokemon cards, Single Malt Scotch, and know he hates nothing more than stepping on Lego at 6 in the morning. Chris does what he teaches… He lets his personal brand, marketing like a magnet as he calls it, do the heavy lifting for him and 9 out of 10 times even makes ‘closing the sale’ unnecessary. What's the secret?

[04:48] I still believe in the most important asset in your business is the people that are working in the business, which is why I place a very, very big premium on looking after your people first and foremost, then your existing clients, and then new clients.

[09:37] People are actually gonna end up doing business with you because of you, not because of your product or your service or your offering or your fancy email funnel or how great you look on social media. All of that is believe it or not 100% irrelevant.

[15:06] Don't worry about the close. Because if you prospect and you qualify properly, do those two things right and you are way more likely to close the sell because you're talking to the right person in the first place.

I believe in being unapologetically YOU. This doesn't just attract all the people you SHOULD be doing business with, which are all the people that you can genuinely help and serve. But at the exact same time, something literally miraculous happens just like a magnet. It repels the people that ARE NOT a good fit for you, your style, and what you have to offer.

LINKS :

Follow Chris on Instagram: @chrisducker

Get Chris's freebie - Personal Branding Roadmap

Connect with Chris on his website: Chrisducker.com

Follow Penny on Instagram: @penny_elliott_

If you loved hearing from Chris today, I'd love to hear all about it! Take a screenshot and post it to your Instagram Stories telling me where you listened to us and the one thing you’re going to implement today tagging me @penny_elliott_

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Get Momentum - Your Ultimate Guide To Create $100k in 100 Days Without Fear, Overwhelm and Burnout is the book that gives you the perfect mix of mindset and strategy to create a business and life you love. I call it the Woo with the Doo! Grab a copy here today!

25. The secret to a successful launch in 90 days.

25. The secret to a successful launch in 90 days.

ALoN knows what it takes to build a business from the ground up. He has created multiples 6 and 7 figure business with one thing in common…FOCUS.

He believes that the key to doing it all is NOT doing it all at the same time. But rather focus on one thing and do it well. Today the CEO of 90x talks to us about goals and the secret to a successful launch in 90 days.

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“Understanding your numbers is essential in your business, if you don’t understand the numbers, there’s nothing you can do to grow.”

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You’ll blow your mind in this episode with this….

I wanted this podcast to be different and have guests share their successes AND failures in a no BS approach, not hiding the hard work and face plants that come with being an entrepreneur. Today's guest ALoN David is doing just that… Telling us what we NEED to hear about having a successful business, not necessarily what we want to hear.

[02:53] That's where most people lack. They try to do everything. They think I'll do a little bit of this, a little bit of that. That just doesn't work. You've got to focus on one thing if you want to do it right. If you want to make it happen, you've got to focus on one thing and just go until it's done.

[07:37] I always use this basketball analogy… If I wanted to throw a ball from the other side of the court, I think that if I practice a lot, I might reach it. But if I put it on the other side of the parking lot, I'm probably not going to reach it no matter what I do. And if it's too close, then it's too easy. So you want to put it in a place where you can reach it, but it's gonna require some work to do. And that's for me is the good goal.

[10:45] They all have to align. You're not going to make a goal of this. And then the next goal is completely the opposite. No, it's going to be pretty much the same as the big picture. What is your big picture? What is it that you really want from your company, from your business, from your brand? What is the big picture that you want? And then take that and start breaking into quarters because you're not going to be able to do it all.

There’s no such thing as easy. Nobody has made it easy unless you’re a Hilton. For the first 3 years, I was picking up trash and washing shopping centers to get by. If you want to make it in business and be successful in your launches you need to stick with it. Look at your numbers, pivot, and make your content better. Not getting stuck in creating new content every time something doesn't work. Ask your audience what they want and then tweak your product to match that.

LINKS :

Follow ALoN on Instagram: @90xgoalplanner

Get ALoN's freebie - All 10 90X® PDFs for FREE

Connect with ALoN on his website: 90x.co

Follow Penny on Instagram: @penny_elliott_

If you loved hearing from ALoN today, I'd love to hear all about it! Take a screenshot and post it to your Instagram Stories telling me where you listened to us and the one thing you’re going to implement today tagging me @penny_elliott_

Back By Popular Demand >> 60days to 3k v2.0 Your rinse and repeat system to get oodles of hot leads and paying clients week after week.

Cart closes soon!

www.pennyelliottgroup.com/60days-to-3k

>> Sign Up Today <<

SPONSORS >>

Get Momentum - Your Ultimate Guide To Create $100k in 100 Days Without Fear, Overwhelm and Burnout is the book that gives you the perfect mix of mindset and strategy to create a business and life you love. I call it the Woo with the Doo! Grab a copy here today!

22. No clients, no problem. How to use this extra time to ensure sales.

22. No clients, no problem. How to use this extra time to ensure sales.

This lady oozes confidence and that's what makes her so successful in selling her high-ticket services. She even believes that having no clients isn't something to stress about, it is a blessing in disguise! More time to market and get your sh*t together she reckons. So many gold nuggets in this episode you do not want to miss.

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“Elevate their experience, even though you serve small businesses, it doesn’t mean you have to give small service.”

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You’ll blow your mind in this episode with this….

Ashley knows what she's worth! And from this understanding she runs her business and her team. She isn't afraid to ask for the $$$ because she also knows that what her clients are getting is nothing short of the best.

[02:53] I'm always thinking about creative strategies to reengage our current clients and also bring in new clients because there's typically a lot of opportunity with the current clients that you have. So a lot of what we do after we get a client is okay, what all can we learn about them? And how can we automate client touch? So we want to know all their birthdays. We want to know their anniversary. We want to have it automated so that they get a card from us in the mail or something.

[06:27] A lot of people give up too soon. So we'll try something for a month and we won't get any clients. And we're like, Oh, well then I have to switch course. No, you have to be consistent. And in the online space, it's a lot of coaches and entrepreneurs that pop up every day. So people don't really know if you're legit, unless you dig in deep and keep putting out content every single day. If you're not getting clients, that means you have more time to market

[11:14] It's gonna pay off, just keep your foot on the gas. Because if you make $1, you can make a hundred. If you make a hundred, you can make a thousand, you make a thousand, you can make a million. It's just a matter of the different strategies you implement at each level of the makeup.

When you're just starting your business, the hardest thing to do is to take yourself out of that mindset of desperation. You cannot sell from a desperate place. No one is looking to hire as service provider that's desperate. So the sale, all of that doesn't work because if I'm hiring you, it's because you have something that I don't have. You have something that I want, whether it's legal services, knowledge or anything else. But if you're selling from a place of desperation, I can't see the solution.

LINKS :

Follow Ashley on Instagram: @theashleynicoleshow

Get Ashley’s freebie - Trademark Training

Connect with Ashley on her website: ashleynicolekirkwood.com

Follow Penny on Instagram: @penny_elliott_

If you loved hearing from Ashley today, I'd love to hear all about it! Take a screenshot and post it to your Instagram Stories telling me where you listened to us and the one thing you’re going to implement today tagging me @penny_elliott_

SPONSORS >>

Get Momentum - Your Ultimate Guide To Create $100k in 100 Days Without Fear, Overwhelm and Burnout is the book that gives you the perfect mix of mindset and strategy to create a business and life you love. I call it the Woo with the Doo! Grab a copy here today!

18. How to make your business more FUN.

18. How to make your business more FUN.

Lise has been around the block once or twice when it comes to business and if she knows one thing for sure: Being an entrepreneur should be fun! And she learned the hard way. Investing 9k to realize this whole process that she spent thousands of dollars on creating, she just didn't enjoy it. “I was feeling exactly the same way that I did when I was still working a full-time job, like sick in my stomach. So what did she do? She listened to her gut and threw it out of the window!

SUBSCRIBE HERE >> ITUNES | SPOTIFY | STITCHER | YOUTUBE |

“Principle, number one is: give more in value than you receive in payment”

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You’ll blow your mind in this episode with this….

Unlike most entrepreneurs, Lise doesn't really believe in the go-to approaches like "riches in the niches” or stick to one thing and do it well. She believes that as a creative you can have multiple business outlets, have fun, and still be successful too.

[05:28] I think as anyone who has been an entrepreneur is in the online space, you evolve over time. And so I've tried lots of different things, done, lots of different ways and strategies and all those types of things. And I just really discovered at the end of last year that I had created a business that I did not enjoy anymore. 

[17:13] Don't just take any client, be really clear about who you want to work with and, and don't approach a business like you need the money. Because if you're in a sense of desperation, it comes across in everything you do.

[21:45] You don't have to be like an author of one thing. So many people are creative and we get told "the riches are in the niches” but actually as a creative, you can just totally do whatever feels right for you.

Lise has created a business that doesn't just work with her lifestyle, it flows with who she is as a person. Even her period is synced to what she does in her business. And the result? A stress-free business, that feels like an extension of who Lise is, creative and fun!

LINKS :

Follow Lise on Instagram: @lisecartwrightnz

Get Lise's freebie "Craft Your Ideal Day”

Connect with Lise on her website: hustleandgroove.com

Follow Penny on Instagram: @penny_elliott_

If you loved hearing from Lise today, I'd love to hear all about it! Take a screenshot and post it to your Instagram Stories telling me where you listened to us and the one thing you’re going to implement today tagging me @penny_elliott_

SPONSORS >>

Get Momentum - Your Ultimate Guide To Create $100k in 100 Days Without Fear, Overwhelm and Burnout is the book that gives you the perfect mix of mindset and strategy to create a business and life you love. I call it the Woo with the Doo! Grab a copy here today!