Hi, I’m Penny, your Conversion Copywriter.

If you're a motivated, dedicated health, fitness or beauty online entrepreneur who wants to create more clicks on your offers, have more clients coming into your business, and more cash flowing in: then I'm the conversion copywriter for you!  

Do you want to make your business a little more effortless? Spend your day working with clients instead of staring at a screen thinking, ‘what am I going to write today that will make me stand out?’. Excellent! I want that for you, too, and I'm here to help you strategically release the workload to get more clients!! 

Introducing…

The Clicks, Clients and Cash Copywriting Process™.

My unique and propriety system for creating effortless sales with clients that you truly love to work with. Giving you back the time to do the things that bring you joy because your copy is working for you while you get on with tasks that only YOU can do. Imagine how THAT’LL feel? Super jazzed and pumped, yes?! 

Oh, and feeling puffed chest proud along the way that your messaging resonates with your ideal clients, not sleazing them.

I bet you’re skim-reading this, completely cramped on time, overwhelmed, and thinking you SHOULD be writing your next post or email. Because you know you can write. But finding the time is always the issue, and then there is the forced feeling you get, not knowing if you’ve written that right. Deep down, you’re a bit scared to hand over the power to someone else too; after all, this is YOUR business and voice, who would be able to emulate that?

But experts keep saying to outsource to grow.

Standing in your power IS where you can outsource to experts and stay doing the things only YOU can do.

You are sick of telling yourself you’ll get that sales page done today and the nurture sequence tomorrow, muttering 'today is the day' without really BELIEVING it.  Business should be easier and you know it. 

You do VALUE experts helping you get those things ticked off your To Do List and projects completed on time, but where to start?

Here's a true story of how a journalist couldn’t write (and what I learned from it). 

True story - I was a Gabby Bernstein affiliate in my first year of business. I remember getting the email - I was so blown away that her team had picked little ol’ me down in tiny New Zealand.

I thought I must be impacting the world if such a massive superstar in the online space asked me to be one of her 100 affiliates that year.

I went into sales prep mode, writing up all my sales pages, bonuses, posts and ads. I was ALL IN! I wanted EVERYONE to see my face next to hers online. I aimed to be the NO.1 affiliate so everyone would know who Penny Elliott was.

After seven weeks of pouring my heart into the whole sales process, I had one sale.

I was beyond devastated (is there such a place? If so, I was there, clutching a picture of Gabby B). Working with my 6-figure mastermind group, we reviewed all the stats. They were solid.

But when the nurtured leads hit my sales page, they disappeared like an iPhone charging cord when you’re on 2% and about to die. Nowhere to be seen.

Step in Anna Powers, a fellow mastermind and newly certified copywriter. Anna said the copy on my sales page was NOT conversion copy. I had written the page like the trained journalist and in-person salesperson I was. I had NO IDEA there was a framework for sales pages that enticed the lead to take the next step (purchase) with me.

She swept through my sales page and magic’d it with Conversion Copy.

I re-launched (sadly without Gabby - she wasn’t keen a second time 🤷‍♀️), and I sold in 8 people to the course. I kept using the sales page for many future launches and 40x the investment of Anna’s copywriting work.

Lesson learned.

If you’re reading this and wanting more clients, then it might be your copy isn’t working for you, not that your reach isn’t big enough.

Conversion Copy is a trained skill.

Not to be duped again by a bloody sales page, I dove into learning the skills of conversion copy.

The melting pot of success all came together when I graduated as a certified as a Clickworthy Conversion Copywriter.

I KNEW I was destined to be the go-to person in my field. It was just that I was still sowing the seeds in the field.  

So how am I YOUR go-to copywriter when you want more sales in your health, fitness or beauty business? 

I have 14 years of in-person sales totalling over $25 million in sales. Eight years of coaching 100’s online service-based entrepreneurs. AND 15 years of journalistic writing experience.

I have been part of many Masterminds with other 6 figure female entrepreneurs from around the world, and I continue to up-level myself, my clients and my biz. Currently, I am in the CEO Copywriting Mastermind.

Throw in an Amazon best-selling book and published in 40 magazines (including Forbes 3 times). A podcast with stars in the online world that even blow my mind (think Taki Moore, John Le Dumas and Denise Duffield-Thomas, and you’re in the right circle of trust).

Sprinkle on TONNES of mistakes, funnel fudge up’s, misplaced investments, lost sales, sideways launches and having to resend broken links (don’t you ‘effing HATE that?!).

MIX IT ALTOGETHER, and you have me - your go-to-conversion copywriter that doesn’t just LOVE (like wholeheartedly, place a journal and a pen in my hand to transport me to my happy place) writing but understands business and what makes sales HAPPEN.

Do YOU want to have a copywriter you can rely on to get the job DONE?  

Do you want a copywriter that has 20+ years of experience in your field?

It's time to OWN your POWER and hand that copywriting over to an expert so you can focus on doing what only YOU can do! 

Dreams and desires exist for a reason - and that isn’t to haunt you by making you write copy!

Combining my years of experience and skills in sales, writing, business coaching and all the sports I have done gives me a foundation like no other person you’ve met.

I know what works in real-time and HOW important it is to you as the business owner that everything is done goldilocks right?

You have a team to support, both in your business and at home. You have monthly revenue targets to hit and goals to have a more extraordinary impact launch on launch.

Having walked in your path for years, I come to you with The Clicks, Clients and Cash Copywriting Process™ as a crucial part of your ongoing success. Without the drama of having to be handheld or explaining why it needs to be just so.

I spend valuable time with you at the beginning to understand your goals, desired outcomes and who you’re trying to attract. I then go away and GET ON WITH IT so your time isn’t spent answering a million questions and thinking, ‘would it have been faster just to do it myself?’.

You get the copy back, read over it, think, ‘wow, this sounds like me, and I love it’, give me a few tweaks and then get your team to put it in place.

Sound good?

Then I’d love to hear from you and write for you.