18. How to make your business more FUN.
Lise has been around the block once or twice when it comes to business and if she knows one thing for sure: Being an entrepreneur should be fun! And she learned the hard way. Investing 9k to realize this whole process that she spent thousands of dollars on creating, she just didn't enjoy it. “I was feeling exactly the same way that I did when I was still working a full-time job, like sick in my stomach. So what did she do? She listened to her gut and threw it out of the window!
“Principle, number one is: give more in value than you receive in payment”
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Unlike most entrepreneurs, Lise doesn't really believe in the go-to approaches like "riches in the niches” or stick to one thing and do it well. She believes that as a creative you can have multiple business outlets, have fun, and still be successful too.
[05:28] I think as anyone who has been an entrepreneur is in the online space, you evolve over time. And so I've tried lots of different things, done, lots of different ways and strategies and all those types of things. And I just really discovered at the end of last year that I had created a business that I did not enjoy anymore.
[17:13] Don't just take any client, be really clear about who you want to work with and, and don't approach a business like you need the money. Because if you're in a sense of desperation, it comes across in everything you do.
[21:45] You don't have to be like an author of one thing. So many people are creative and we get told "the riches are in the niches” but actually as a creative, you can just totally do whatever feels right for you.
Lise has created a business that doesn't just work with her lifestyle, it flows with who she is as a person. Even her period is synced to what she does in her business. And the result? A stress-free business, that feels like an extension of who Lise is, creative and fun!
LINKS :
Follow Lise on Instagram: @lisecartwrightnz
Get Lise's freebie "Craft Your Ideal Day”
Connect with Lise on her website: hustleandgroove.com
Follow Penny on Instagram: @penny_elliott_
If you loved hearing from Lise today, I'd love to hear all about it! Take a screenshot and post it to your Instagram Stories telling me where you listened to us and the one thing you’re going to implement today tagging me @penny_elliott_
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