We live in the age where "Googling and YouTubing” are now in the dictionary. We no longer have to ask a teacher, research a book, or struggle along to find the answer. We now just type it into a search bar and we get results in 1.7 seconds. How can we make sure we are noticed in all this noise? Trena Little is an expert when it comes to using the second biggest search engine in the world as your own personal lead generator. She is spilling the beans on the dos and don'ts and how to's of this platform.
“Just let it go, let your freak flag fly. That's how you're going to create a community of people that love you and that want to work and buy from you.”
GET MOMENTUM ONE LINER >>
You’ll blow your mind in this episode with this….
Don't shy away because it feels like another thing on your to-do list. YouTube IS your to-do list. It can be the content creator for your entire business when done right.
[02:53] If my audience is struggling with something, that's where they're going to figure it out, YouTube or Google. And if my content, my video can solve their problem, especially when they're in a pain point and they're Googling it or YouTube-ing it and I can fix it for them, instant trust is built.
[07:41] The power that YouTube can have because you're playing with the two biggest search engines for something like Instagram or Facebook isn't necessarily a search engine. I have a video of three years ago that still drives me, leads to my email list every single day from three years ago. There is no Facebook live that's driving you leads that you did three years ago.
[08:59] You make your YouTube video, you have newsletter content, blog content, Facebook, IG TV, you name it.
LINKS :
Follow Trena on Instagram: @trena_little
Get Trena's YouTube Roadmap
Connect with Trena on her website: trenalittle.com
Follow Penny on Instagram: @penny_elliott_
If you loved hearing from Trena today, I'd love to hear all about it! Take a screenshot and post it to your Instagram Stories telling me where you listened to us and the one thing you’re going to implement today tagging me @penny_elliott_
SPONSORS >>
Get Momentum - Your Ultimate Guide To Create $100k in 100 Days Without Fear, Overwhelm and Burnout is the book that gives you the perfect mix of mindset and strategy to create a business and life you love. I call it the Woo with the Doo! Grab a copy here today!