Someone said to me this week, 'your Instagram feed is confusing - are you a model, an athlete or a writer?'. It shook me.
I thought I was being obvious...
I help established online business owners create standout sales copy so that they can easily attract quality leads and convert them into profitable clients and customers.
But then, what does that have to do with me in a bikini? Or on a bike? Or running....
All of a sudden, it was glaringly obvious!
I was not specific enough about who I work with. I knew in my head, but that wasn't clear enough to the people following me.
It got me thinking...
How many times do we communicate and think we know people will know? Yet what we believe is clear to ourselves isn't to them. We see it in our relationships all the time. For example - how many times have you said out your plate IN the dishwasher, not on the top of the bench, to your partner? Instead, if we said, 'if you put your dishes in the dishwasher, it saves us all time (and stops me from fuming all morning!), then it might happen - the communication is clear.
This is why your written word online needs to be clear and concise. You need to know what levers to pull with your copy AND match the graphics or video content to get people going from liking a post to engaging and becoming a client. Same as dishes on the bench (liking a post) to IN the dishwasher (DM'ing you to book a call or buy your passive product). It all comes down to how you say it.
So this week, I am going through my ever-evolving website (note - don't ask your boyfriend to redesign your site when he'd rather be playing golf!) and my social media to make sure you KNOW who I serve and what services I offer.
I help established health, fitness and beauty online business owners release that the power of growth is handing over copywriting to an expert. I create standout sales copy so they can easily attract quality leads and convert them into profitable clients and customers.
I create words that sell through The Clicks, Clients and Cash Copywriting Process™.
My services are -
- CLICKS, CLIENTS & CASH ROAD MAP - know where you need to be more precise and have a plan to fix any leaks in your online sales
- END-TO-END SALES FUNNEL - sales on repeat from an ad or post through to the sales page and checkout upsell - all strategy and written for you
- SALES PAGE AND EMAILS - launch a product or service with confidence that it will sell with ease and grace
- CONTINUED EMAIL COMMUNICATION - make life easy and hand over the weekly task of thinking about what to write to build trust in your community
Let me know if this is simple enough and if you understand what I now do by hitting reply to this email and a Y in the subject line.
I expect to get a few people to jump off my list, as I used to be a sales coach. So if that is you before you go, I want to say next week, I am making a referral offer that might interest you.
SO hang on a bit longer and think who in my network is in the health, fitness or beauty world that needs a copywriter...you might bag yourself some sweet cash!
Love,
Penny x
P.S. Being clear on what you do and who you serve is the difference between making sales online and not. Ask friends and family 'what do I do' and see what response you get. It might shock you, as it did me!
P.P.S. Last week I asked for a raise of hands for those who would like to have 16 ways to repurpose one piece of content. I am sending this out shortly. If you'd like to be the first to get this resource, click here, and I'll send it to you.
P.P.P.S. I am making a referral offer next week, so keep your eyes peeled for the email.
P.P.P.P.S Promised bikini pic below, a very proud day.
(How many PPPPPS can you have too? 🤣 )
