If your business has relied mostly on sales through networking, referrals, and face-to-face sales this is a MUST READ for you.

So what is different?

You might be an absolute genius and have the gift of the gab in person, but online it is all down to your title or tagline. These need to have a hook and be snazzy so that it grabs your leads attention BEFORE they decide to click on your video and listen to what you have to say.

It is like the hook at the end of the series Suits that have you camping in front of the TV not to miss the next episode.

Your content needs to create a sense of mystery and a feeling they need to hear what you have to say because that will solve all their problems and give them what they really WANT.

So what do you need in order to do this?

You need the words of your ideal clients or customers NOT YOUR WORDS.

And don't be fooled if you knew those words last year. The word COVID wasn't even on anyone's mind last year! The words they use HAVE CHANGED.

You need to ask yourself: What is my ideal client thinking right now? What is my ideal client talking about right now? What are their feelings and thoughts?

And this is where the magic happens...

You need to then put that in your content that is easy for them to digest and is calm. Your lead does not need more overwhelm, chaos and big words they don't understand right now. Or probably ever.

TIP: Voice record your market research interviews and get them transcribed on rev.com to see the exact words they use.

My Aim - to help you navigate this change and sell with authenticity AND integrity.

Big love

P.S. If you are a bit lazy like me and are tempted to use your old content make sure to have a look at tomorrow's email to see the KEY ELEMENTS that will need tweaking before you press "send".

P.P.S. Writing content that compels and converts not your strong suit at the best of times? I got you girl! All sales and nurture templates done for you. Currently converting at 80%! Have a peek here