Each issue we speak to four inspiring, hard-working women and find out their thoughts on success, gender stereotypes and inspiration. Penny Elliott, Founder of Pennycomins, shared with us what makes her tick and most importantly, advice that will help us succeed in both business and life.

I’d name my autobiography: Latte Lane to Kona Coffee. And my sequel will be Rich AND Relaxed, because you can have both.

To me success means: Having all you desire. Being able to do work that you love and have time for loved ones, all while pushing yourself to be the best version you can be. Throw in a few adventures and loads of abundance and you have success.