'm really excited to come to you today with something that's very dear to my heart: testimonials. They're so important for you and your business.

Having testimonials is social proof that when you're spouting on about how wonderful you are—which by the way you are—other people are saying how wonderful you are, too, and that means that it must be true.

Think about the times that you've met someone and they're like, "Oh, I've done this, and I've done that.” And you're like, "Oh that's great—awesome." Then, you meet someone else and they go, "Oh, did you meet such and such? She's fantastic at this and really helped so-and-so, and it was really wonderful." You start to think, oh wow, that makes a whole lot of sense. Right? You start to believe it.

This is why you need to collect testimonials for absolutely any and every work that you do, and whenever you create a difference in someone's life. Someone else who is looking to work with you or buy your product or your service is going to want to see that.

Think about the thought process of your clients:

It worked for Sara, so it must work for me.

Oh, Jane lost 5 kg, and that's how much I want to lose. I'm going to work with her, because she helped Jane do that.

Sara started to clear her money blocks. Well, if she can clear Sara’s money blocks, then I want to work with her, too.

As you can see, social proof is very important. When you think about it, that's how Uber, TripAdvisor, Amazon, and all of the big companies use social proof—testimonials—as a way of selling the products on their platform.

Think about that the next time you want to go on holiday. When you're looking up hotels, will you book a hotel that has bad reviews? I don't think so. Will you book a hotel that has great reviews—five star reviews and lots and lots of comments and feedback? Yup, no brainer.

You don't even really need to look at the pictures, do you, because Sara and John had a great time on their honeymoon. Jack and Jane had a great time on their honeymoon. You're booking your honeymoon; they had a good time on their honeymoon; you're going to, too. Right?

You need to have those testimonials on your website, and smash it throughout your social media and all points of contact that people have with you in your business.

So I hope that really helps, and remember you're only one sale away from the Rich and Relaxed lifestyle, so let us support you.

Oh, and if you want to see my testimonials, go to pennycomins.com/client-love.

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