Name
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First Name
Last Name
Email Address
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Phone
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What is your mailing address?
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Website
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What is your business in?
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What is the gender of your ideal client?
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What types of products and services do you provide?
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What are your ideal client's pain points?
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How do your products and/or services help your ideal client solve his or her pain points?
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What three words would you use to describe your ideal client BEFORE he or she purchases your product or services?
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What three words would you use to describe your ideal client AFTER he or she purchases your product or services?
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What is your brand's aesthetic? What emotions are you trying to convey with your branding?
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What are three of your ideal client's biggest fears that YOUR product or service could help them eliminate?
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What result is your ideal client looking for when he or she purchases your product or service?
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What transformation will your client experience after he/she uses your product or service?
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Walk me through what happens after someone purchases your product or service, step by step.
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What do you do better or differently than your competitors?
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Are there any common objections or sources of hesitation that you've experienced when you've marketed your product or service? If so, please discuss.
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Do you have testimonials to share? If you have them on a website already, please post the URL here. Otherwise email them to penny@pennyelliott.com
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What benefits will your client or customer receive after using your product or service?
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What inspired you to provide the product or service you now provide?
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How long have you been offering this product or service?
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How many people have you served already in this capacity?
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How does offering this product or service make you feel? What emotions do you experience when you deliver this product or service?
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What training or experience do you have that helps you provide a stellar product or service?
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Why should a prospective client or customer choose you over someone else who provides this product or service?
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What slang words do you love using?
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What are some expressions you use often?
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What slang words or expression do you hate and would NEVER use?
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If you could choose any celebrity to become your client or customer, with whom do you think you'd work best?
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Please discuss an event that had a significant impact on your life and drove you toward the work that you do now.
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Please discuss the positive changes that have occurred in your own life or the lives of your family as a result of doing the work that you do now.
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Please list out a few fun childhood memories and discuss what they mean to you.
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Is there anything else you'd like to incorporate into you copy? Any word imagery you love? Stories you'd like to reference?
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